Every individual when starting a design exercise, questions himself if he is capable of doing a creative act.
Find the 10 myths to be removed from your head when you are asked to be creative
- I’am not Creative
- That is a stupid idea
- Creative people always have great ideas
- Constrive criticism will help my colleague improve the idea
- Need new marketing ideas – call marketing people ( assuming and considering people in that field as experts)
- Innovation strategy – we need a review process for screening ideas and determining which one to implement.
- That’s a good idea – lets run with it.
- Drug’s help creativity
- If it works well, dont tamper with it
- I dont require a note book, I remember ideas


